I'm Amy Kucksdorf
— a Principal Product Designer with 15 years of experience leading AI products, design teams, and design education.

Selected work

ReadySet UI on laptop

VP of Experience  ·  Enterprise SaaS + VR

ReadySet

Product design for VR retail planning and research software

Led UX strategy and product design for a B2B VR platform that helps manufacturers and retailers design, test, and implement retail solutions — saving time, money, and physical space.

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Jury Lab UI on laptop

Lead Designer  ·  AI + Legal Tech

Jury Lab

Product design for emotion response analyzing software

Designed an AI-powered platform that uses emotion recognition technology to help attorneys test jury responses to arguments before a case goes to trial.

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Smile Sampler render

UX/UI Lead  ·  Hardware + Retail

Smile Sampler

UX/UI design for automated sampling unit

Designed the end-to-end experience for an automated in-store sampling machine, from the physical touchscreen interface to the retailer dashboard.

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Wello website on laptop

Designer + Developer  ·  Nonprofit + Brand

Wello

Responsive website design, front-end development and branding

Built the brand identity, visual system, and responsive website from scratch for a nonprofit bringing community wellness programs to underserved neighborhoods.

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I've done work for

L'Oréal logo
General Mills logo
Kimberly Clark logo
Kotex logo
Marshfield Clinic logo
Festival Foods logo
Hershey logo
Kleenex logo
Huggies logo
Lunds And Byerlys logo
Totani logo
Guardian Building Products logo

Get in touch at hello@amy.work