I'm Amy Kucksdorf
I design AI products people can trust, and the systems that let teams ship them.

Fifteen years in. Still figuring it out.

Product Design

I design complex products for experts, where the stakes are high and the patterns don't exist yet. Most recently I set direction for the AI product suite at NetDocuments. Trust is the whole game.

Design Leadership

I lead through service, not authority. I built a design practice from scratch at ReadySet and led it through a pandemic pivot, then mentored senior designers across five product teams at NetDocuments.

Teaching & Mentorship

I've taught UX at UW–Madison and mentored 50+ designers, more than 10 into their first design role. I teach because I learn from it: every hard question sharpens what I believe about design.

I've done work for

L'Oréal logo
General Mills logo
Kimberly Clark logo
Kotex logo
Marshfield Clinic logo
Festival Foods logo
Hershey logo
Kleenex logo
Huggies logo
Lunds And Byerlys logo
Totani logo
Guardian Building Products logo

Get in touch at hello@amy.work